Boost Your Business Organically

Boost Your Business Organically

Small businesses struggle with marketing all the time, they have limited budgets aren’t sure where to spend the money effectively.  Digital marketing is still a fairly new field and it changes constantly.  That’s why there are digital marketing agencies that can help you boost your business organically.  This can also save you lots of headaches with years of trial and error.

Marketing, digital or otherwise has to it your customers on an emotional level.  They need to be able to relate to you and understand how your product or service can fix their problem or just make life better.  Work with a digital marketing agency who takes the time to learn a thing or two about your business and what makes your customers tick.  Give your customer what they want and they become your brand ambassadors.

How do you do that?

Here are some easy and low cost ways to kick start any marketing campaign.

1. BUILD AN AWESOME WEBSITE

It doesn’t matter what type of business you run having a good online presence is a must. Google is where people go to search for products and services, they make decisions based on reviews and what your website looks like. You need to be there and you need to look good doing it.

Awesome websites aren’t always about looks, there’s a technical side a digital marketing company can help you with to make sure Google likes what it sees. SEO is a solid marketing strategy with one of the best ROIs you can invest in. It can help you dominate your industry and bring customers to you. Your website needs to be a place where customers find an answer to their needs.

2. PERSONALITY THROUGH SOCIAL MEDIA

Social media has to be one of the most misunderstood tools you have at your disposal. Business owners and in fairness some digital marketing agencies just don’t know how to capitalize on it. It is one of the best mediums to give your customers the opportunity to get to know you, to personalize the contact between business and customer.

One of the most common mistakes made when a business tries to use social media is they forget to be human. The post dry boring content written in “business” or links back to their website. Not every business can use humor but if yours can then take advantage of it…keep it clean. Entertain your audience, use memes and infographics, even inspirational quotes are better than the usual sales jargon.

3. SHOW YOU KNOW YOUR STUFF

Demonstrate your expertise, show people you actually know what you’re talking about. Write some “how to” type articles and share them across social media. Invite your audience to ask you questions and answer them. Help solve small problems and they will hire you to solve bigger ones.  Here’s an example, it can be as simple as a plumber showing you how to fix a leaky tap.

4. LISTEN WHAT CUSTOMERS HAVE TO SAY

You can’t make a connection with someone by talking at them. Too many sales people are so concerned with closing the deal they talk over customers instead of listening to what they have to say. Don’t be that guy.

Encourage reviews on both your website and Google. Pay attention to what people are saying about you. You can’t please everyone but if someone has a legitimate grievance then you need to make it right. This will help potential customers see that you care about your customers and your business. Customer service needs to be central to how you do business.

5. BE NICE

Contribute to your community, not just the business community. Treat people with kindness who aren’t your customers, give something back to the community that supports you. Sponsor a non profit, run a food drive for your local food bank, donate something to a charity auction. Do whatever you have the resources to do.

Shared Hosting or VPS

Shared Hosting or VPS

 

When you first set out to set up your blog/website you have the choice between free hosts like Blogger and WordPress and a self hosted option.  Self hosting is really the only way to go, you have more control and options, you can set up your website with any features you want.  Now once it’s established that self-hosting is the best option here’s a look at the options you have. You can choose between shared hosting or VPS, here’s how they both work.

Shared Hosting

Shared hosting is where you rent a small slice of a much bigger and more powerful server.  The servers usually have hundreds of other websites all sharing the same space as you.  If you’re sharing the server with large high traffic websites they can suck up all the server’s resources leaving nothing for you.  Your website can be affected and there isn’t much you can do about it.

Shared hosting is usually the first hosting people buy when they set up their websites.  It’s cheap and you don’t need any technical knowledge to get started.  If you plan to build a blog with lots of interaction or an eCommerce website you’re going to need something better than shared hosting fairly quickly.  If you’re unsure of whether it is time to upgrade or not, if your site is running slow then it is time to change.

Virtual Private Servers (VPS)

Once you have outgrown the shared hosting option then the next step up the hosting ladder is a VPS.  Contrary to what you might believe that they are difficult to set up and expensive, that’s simply not true at all.  You can get a VPS for as little as $5 per month.  This is probably the same if not less than what you are already paying for shared hosting.

A VPS is set up on a much more powerful machine, the difference from shared hosting is you’re guaranteed a portion of resources that only you can access.  No more dealing with other sites slowing your website down.  No matter what other websites are on the VPS with you, you are guaranteed to be able to use the resources you have paid for.   As your website grows upgrading is a piece of cake, no more having to deal with migration issues.

There are some drawbacks to running your own VPS, you’re responsible for managing the server yourself.  So always, always back up your sites.  If you’re technically inclined that can be kind of intimidating.  Most hosting companies are extremely helpful when you run into issues.  You really don’t need a lot of technical experience to set up WordPress on your VPS.  You can have either Zpanel, which is free and open source set up or pay a little extra and get cPanel.  cPanel you’re probably familiar with from your shared hosting.

Which to Choose: Shared Hosting or VPS

Since now you can get reliable VPS hosting for the same price as shared hosting there is no reason not to choose VPS hosting from the very beginning.  Yes, there will be a learning curve but you’re on a mission and you can handle it.  VPS hosting will be a solid foundation in making your site the best it can be.