Small businesses struggle with marketing all the time, they have limited budgets aren’t sure where to spend the money effectively. Digital marketing is still a fairly new field and it changes constantly. That’s why there are digital marketing agencies that can help you boost your business organically. This can also save you lots of headaches with years of trial and error.
Marketing, digital or otherwise has to it your customers on an emotional level. They need to be able to relate to you and understand how your product or service can fix their problem or just make life better. Work with a digital marketing agency who takes the time to learn a thing or two about your business and what makes your customers tick. Give your customer what they want and they become your brand ambassadors.
How do you do that?
Here are some easy and low cost ways to kick start any marketing campaign.
1. BUILD AN AWESOME WEBSITE
It doesn’t matter what type of business you run having a good online presence is a must. Google is where people go to search for products and services, they make decisions based on reviews and what your website looks like. You need to be there and you need to look good doing it.
Awesome websites aren’t always about looks, there’s a technical side a digital marketing company can help you with to make sure Google likes what it sees. SEO is a solid marketing strategy with one of the best ROIs you can invest in. It can help you dominate your industry and bring customers to you. Your website needs to be a place where customers find an answer to their needs.
2. PERSONALITY THROUGH SOCIAL MEDIA
Social media has to be one of the most misunderstood tools you have at your disposal. Business owners and in fairness some digital marketing agencies just don’t know how to capitalize on it. It is one of the best mediums to give your customers the opportunity to get to know you, to personalize the contact between business and customer.
One of the most common mistakes made when a business tries to use social media is they forget to be human. The post dry boring content written in “business” or links back to their website. Not every business can use humor but if yours can then take advantage of it…keep it clean. Entertain your audience, use memes and infographics, even inspirational quotes are better than the usual sales jargon.
3. SHOW YOU KNOW YOUR STUFF
Demonstrate your expertise, show people you actually know what you’re talking about. Write some “how to” type articles and share them across social media. Invite your audience to ask you questions and answer them. Help solve small problems and they will hire you to solve bigger ones. Here’s an example, it can be as simple as a plumber showing you how to fix a leaky tap.
4. LISTEN WHAT CUSTOMERS HAVE TO SAY
You can’t make a connection with someone by talking at them. Too many sales people are so concerned with closing the deal they talk over customers instead of listening to what they have to say. Don’t be that guy.
Encourage reviews on both your website and Google. Pay attention to what people are saying about you. You can’t please everyone but if someone has a legitimate grievance then you need to make it right. This will help potential customers see that you care about your customers and your business. Customer service needs to be central to how you do business.
5. BE NICE
Contribute to your community, not just the business community. Treat people with kindness who aren’t your customers, give something back to the community that supports you. Sponsor a non profit, run a food drive for your local food bank, donate something to a charity auction. Do whatever you have the resources to do.